A San Francisco-based product design lead with 18 years of experience building successful products for startups and tech giants alike. I specialize in UI, visual, and system design, and am comfortable in hybrid UI/UX roles.
Hi, I'm Bobby
I build digital design systems steeped in brand
What I Do
- UI design
- System design
- Branding
- Marketing design
- Interactive prototypes
- UX
”Bobby helped us take a large body of information about our mission, work, and company and turn it into an experience. Bobby came up with UX for our site that leads visitors through the story of what we do and why in a beautifully curated way, combining imagery, typography, infographics, movement, and space. In addition to UI and UX, Bobby created a body of bespoke 3D visuals to deeper illustrate our product and services. Having our website be an authentic representation of our audacity, invention, and commitment is critical. Bobby helped us build a site that does our work justice.
Rebecca KantarCEO, Imbellus, Company Homepage
I’ve been involved on projects at many stages, from limited to full scope
The Research Phase
Process
Goals
”Bobby was very good at his craft and excelled at not only creating a modern visually appealing design, but also at doing market research, and planning. He got things done when he said he would and had a good attitude during our project that had a few twists and turns.
Tyler BourneFounder & CEO, Docpaid, Company Brand, Product & Homepage
The Ideation Phase
Process
Goals
”Bobby redesigned our mobile app which is now consistently ranking among the top 10 in Art & Design on Google Play. Bobby helped us reorganize the UX of our app, making it so much easier for users to navigate and engage with. Bobby also gave us a beautiful UI refresh being very mindful of our vision for the app. Taking the refresh further, he produced a visually lush marketing homepage for us as well as app store ads. With Bobby’s help, our product has really been elevated to be one of the leading apps in its category.
Tianxin DaiCo-founder, Wombat Studio, Magic Poser Mobile App
My sweet spot
The Execution Phase
In the past few years, Figma has introduced features to it’s system design workflow that make a new process of product design possible that looks completely different to what we’re used to. We’re used to designing app and page layouts statically, and then translating those into a design system components. My process leverages Figma’a latest features to design layouts dynamically, at the component level, cutting out the need to produce the component library separately later.
Process
Goals
”I had the pleasure of working with Bobby on a site for a familiar name in the security technology sector in Silicon Valley. We were brought by their PR agency to design and deploy a website that reconsiders how companies communicate with a wider variety of editorial, business, and consumer stakeholders and their respective consumption styles.
Our team was tasked with "getting away from press releases" in favor of publishing more readable blogs, alerts about active security threats (and paths to remediate them), and major company announcements, news, and whitepapers. We also had to think through tasks such as how video and photographic content might be downloaded and leveraged by media outlets for their news stories.
Bobby not only wrestled the IA into a focused set of color-coded content categories, but he also solved for content filtering, search, and created a simpler way for reporters to access a variety of media asset files. His design was elegant and built for both casual and research-guided consumption. It is a rare designer who has such solid visual design chops and a deep sense of user flow and tasks through a site that felt more like a magazine.
Michael BeaversContract Digital Strategy Lead, Edelman, News Portal for Symantec