hello, beautiful.

I’m Bobby, a product designer based in the bay area specializing in UI, systems, brand, and visual design.

UI

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UI and system design is my primary specialization. I design products from the component level. I’m deeply familiar with Figma, from creating variables and building libraries, to prototyping. Building products from the ground up for 18 years, UX is second nature to me and is implied in all of the case studies featured on this site (I’m happy to speak to it). As a UI specialist, I do prefer to lean on UX teams. I’ve designed UI across mobile and desktop platforms for mainly B2C products, both customer-facing surfaces and internal tools like content management systems.

Brand

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For many products, I’ve been involved in brand discovery, compiling market-relevant mood boards, and executing logo exploration, color, typography, and brand documentation. These are my favorite kinds of projects because the brand system blends into the product system. Things like the shape and proportionality of the logo as well as the tone and expression of the color palette inform the visual language of the UI.

Visual

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Over the years I’ve learned skills like 3D and illustration to be able to produce the visual assets that go along with the brand and elevate the UI and product experience. This includes illustrations for marketing surfaces, illustration systems for product experiences, infographics, and iconography systems. I put a lot of heart into the products I design, aiming to ensure the product experience and brand are fully integrated, beautiful, and scalable.